Fort Mill, S.C. -- Greyne Company announced that Dallas Chapman has been named chief revenue officer (CRO). Chapman will be responsible for all functions related to sales operations, sales management, corporate development, marketing, pricing, product and revenue management.

Jim Little, principal and chairman, said “Dallas is primed to lead Greyne Company into our next phase of growth. His diverse work experiences in the flooring industry, high energy, passion and vision will be a huge benefit to our partners and associates alike.”

Dallas is an executive with over 17 years of experience in the flooring industry. Most recently he was executive vice president of sales and marketing for all residential, contract, and hospitality carpet and hard surface flooring businesses at Beaulieu Group. Prior to his latest role at Beaulieu, Dallas was vice president of sales at OW Hospitality, a division of the Oriental Weavers Group.

“We believe Dallas’s keen intellect and understanding of the client base, combined with his track record of developing successful sales teams, will allow us to maximize our potential” said Nicole Little, principal and CEO. “He brings a wealth of knowledge that will have an immediate, positive impact on our business.”As CRO, Chapman will create, manage, and install a revenue generation process for each market segment, work with the internal and external sales team members on business development efforts, monitor revenue pipelines, and create marketing initiatives. He will also work with other members of the executive team to improve synergies between all functionalities of the company, including operations, manufacturing, logistics, finance, marketing, customer support and sales.

“I am thrilled to be joining Greyne Company at this pivotal time,” said Chapman. “With large investments, recently in domestic production capacity, product development, R&D and people, we are poised for long term accelerated growth. I look forward to working with this dedicated and inspired team to deliver on our sales goals while providing first in class customer experiences.”

For more information, visit greyne.com.