New York-based Stanton Carpet, a manufacturer and importer of decorative carpet and custom rugs, announced three key changes in its sales leadership.

“We continue to strengthen and expand our sales leadership with these new and important roles setting the stage for our next phases of growth” said Jonathan Cohen, Stanton’s CEO and president.

As part of an overall strategic sales plan that balances company and personal goals, George Forte will transition from vice president of sales to the newly created role of executive development director. In this role, Forte will be responsible for all new sales training, follow up training, key accounts, recruiting, and special projects, among other responsibilities. Forte started as a regional manager in 1998 and was promoted to vice president of sales in 2003. In this post for 14 years, his expertise helped lead Stanton to significant growth and transformation.

Succeeding Forte, Mitch White was promoted to vice president of sales. White will be responsible for all sales managers and all sales including Stanton, Antrim, Rosecore, and Crescent throughout the U.S. and Canada. White will also spearhead all major sales initiatives while managing Stanton’s big picture sales growth. White joined Stanton eleven years ago as Northeast regional sales manager.

Kevin Blaine has joined Stanton, succeeding White as Northeast regional vice president for Stanton and Antrim, with responsibility for twelve salespeople to grow Stanton’s Northeastern business. Blaine is a seasoned veteran in decorative carpet and rugs for more than 30 years, joining Stanton from Kaleen.

For more information, visit stantoncarpet.com.