Armstrong Flooring announced its “The New Look of Tough” national retail promotion to correspond with its new national TV and digital advertising campaign on HGTV to help drive in-store traffic during the fall selling season. Consumers can receive 10% off qualified Armstrong Flooring products for savings up to $500 in the form of an Armstrong Flooring prepaid Visa card.

The promotion will run until Nov. 13 (with redemption through Dec. 15) and includes some of Armstrong Flooring’s most popular products. Qualifying collections include Artisan Collective engineered hardwood; TimberCuts engineered hardwood; Woodland Relics engineered hardwood; Pryzm luxury flooring; and vinyl sheet with Diamond 10 technology.

Consumers who purchase a minimum of 4 cartons will qualify for a 5% rebate offer, while those who purchase 16 cartons or more can qualify for a 10% rebate. The purchase must be made during the promotion period from a participating Elevate retailer.

For more information, visit www.armstrongflooring.com.