Capel Rugs has published a special centennial edition of its product catalog in honor of its 100th anniversary celebration this year. Themed “100 Years of Heritage in Every Rug,” the 334-page catalog includes a variety of unique features spotlighting the company’s achievements over the course of its long history. Also included is a “100 Reasons to Celebrate Capel Rugs” list that runs throughout the catalog, as well as illustrated timelines of company and cultural milestones from the past century.
“We had so much fun going through our archives for this one-of-a-kind, memorable catalog,” said Mary Clara Capel, director of marketing and one of the four 3rd-generation Capel family members. “We’ve created a lot of wonderful memories over our 100 years in business and, in a section at the front of the catalog, we share this rich history by highlighting some of our favorite stories, accomplishments and vintage photos.”
“When we made our first braided rugs a century ago, we started with a single style in a handful of colors,” said Capel. “Today, we offer one of the most comprehensive assortments of styles, constructions, and price points in the industry, including original braided rugs, the finest hand knotted rugs, popular hand tufted designs, and innovative outdoor and kid’s rugs. The world has changed a lot since my grandfather A. Leon Capel launched his business in 1917, but our family’s commitment to quality and customer satisfaction remains as strong as ever.”
Designed for dealer, designer, and consumer use, the catalog is available both in print and online. This latest edition is designed to be especially consumer friendly, providing insights on rug design, color, and construction trends and a glossary of rug terms.
“Our 2017 Capel catalog provides a one-stop shopping source for retailers, designers, and consumers that’s well organized, easy to use, and full of information and inspiration,” said Cameron Capel, vice president of national accounts. “Our ability to mix the old and the new—the expected and the unexpected—has kept our line fresh and relevant for generations, and this catalog represents the latest step in our journey as an industry leader. This year’s catalog also is peppered with useful tips,” said Cameron Capel. “For example, there are suggestions about how to measure a space to determine what rug size will fit best and what types of yarns work best for different applications.'“
Throughout the catalog, easy-to-recognize graphic icons provide quick identification of price ranges and details on made-in-North Carolina and U.S. rugs, as well as rugs that are suitable for both indoor and outdoor use. The catalog also includes scannable QR codes that provide instant links for virtual tours of the company’s High Point and Atlanta showrooms.
For more information, visit www.capelrugs.com.
