A new product recently launched on the North American market makes living spaces healthier from the ground up – literally. The first of its kind in the world, Pure Genius smart hardwood flooring by leading North American manufacturer Lauzon Distinctive Hardwood Flooring, improves indoor air quality of a home while beautifying the decor.

Activated by natural or artificial light and by the movement of air, the unique, high-quality intelligent flooring – which comes in a wide range of styles and finishes – continuously breaks down airborne toxins, creating a constant supply of pure air in the home.

Pure Genius flooring is available at specialty flooring retailers across the U.S. A built-in feature of Lauzon’s new Authentik oak flooring and Organik maple flooring series, it is also offered as an option on most Lauzon Ambiance Collection products and on selected products in the designer collection.

For more information, visit www.lauzonflooring.com.