The team at Floor Trends has invested a lot of time and energy into digital content delivery over the past year as we strive to deliver information in more ways to our readers.
I’m delighted to announce that this issue inaugurates a major delivery advancement, the launch of the Floor Trends magazine mobile app for iOS and Android-based phones and tablets. With the new Floor Trends mobile app, you will be able to read the latest Floor Trends content anywhere you go, formatted to take advantage of your mobile device’s capabilities.
As magazine circulation continues to shift from print to digital, we are doing everything we can to keep up with how our readers want to access flooring information. According to the most recent Nielsen Total Audience Report, which reports on media usage by demographics, Americans are spending 10 hours and 39 minutes each day consuming media. About 81% of adults in the United States have smartphones and 58% percent have a tablet.
While both technologies provide information on the go, the behavior of readers for tablets and smartphones are different. Tablets are more likely to be used at home or at the office, where the reader can sit back and read articles at their leisure. Smartphones, on the other hand, are being used while commuting, shopping or waiting in lines. While we don’t advocate reading Floor Trends while behind the wheel, we designed the reading app to accommodate the way you want to consume content—quick hits of information or longer features.
The mobile magazine is free and is available on iTunes, Apple Newsstand, Google Play, and the Amazon App store. We encourage you to download the app today and let us know what you think.
If you haven’t already, check out FloorTrends.com, which has been revamped to be a visually striking and responsive site. Also, the TalkFloor eNewsletter, delivered to your email box, has a responsive design to ensure that you enjoy the experience whether you’re reading it on a smartphone, tablet or computer.
In other news, we are pleased to announce a new editor for Floor Trends, Tanja Kern. Tanja joins the team with a master’s degree in journalism from Northwestern University’s Medill School of Journalism and 16 years of media experience—many of those reporting on flooring. We welcome Tanja to the team and look forward to expanding the coverage Floor Trends is known for, which has made it the magazine of choice for retailers, designers and contractors.
We welcome feedback from the industry, engaging our readers while also providing them with educational content. So please contact us today at madoniad@bnpmedia.com or kernt@bnpmedia.com with ideas and suggestions, or even questions. Floor Trends is your resource for everything related to flooring and we look forward to helping your business and the industry prosper.
