Top Trends at Shaw Flooring Network
Shaw Flooring Network's 2019 convention showcased the latest trends in flooring and interior design with its wide selection of new product introductions. The following are some shots from the show floor.
Posted: March 8, 2019
Color That Speaks to You
Shaw Floors unveiled its new Color Wall, Color That Speaks to You. The large-scale interactive display helps consumers select solids, tonals and accents, along with plushness and backing preferences. “The Color Wall has been the single most successful merchandising units in over 20 years,” said Carrie Edwards Isaac, vice president, residential marketing.
COREtec: The Original
COREtec The Original unveiled WPC planks designed for herringbone installation; a new good, better, best merchandising system; and more than 40 new SKUs. “By updating the COREtec display, we’re able to better showcase our innovative waterproof, kid-proof and pet-proof collection—making it easier than ever for consumers to design and protect their homes with COREtec floors,” said Kathy Young, vice president of marketing for USFloors.
COREtec Stone
COREtec Stone, a new waterproof flooring technology aimed to compete with tile and stone flooring, was a major focus of the convention. “We’ve engineered COREtec Stone to be as simple to install as possible,” Dossche said. “Tile could never dream of an installation process this easy.”
Floorigami
The latest iteration of Floorigami modular carpet will be sold through independent dealers as a do-it-yourself product. “There are a lot of reasons why now makes sense for us,” said Pam Rainey, vice president of product design, Shaw Floors. “We have the right assets to make this a viable program with the lighter weight backing, peel-and-stick technology.”
Floorté Waterproof Hardwood
Myriad hard surface products in every category were featured, including expansions of Floorté waterproof hardwood. SFN members resilient business grew 44 percent in 2018, according to Dossche.
Philadelphia Commercial Resimercial and Main Street
Philadelphia Commercial showcased a number of new commercial options in broadloom, carpet tile and resilient flooring at a variety of price points. The brand is also encouraging dealers to highlight these commercially-rated products for hardworking residential spaces like basements.
Encaustic Tile
In tile, the company emphasized encaustic visuals and encouraged more projects in spaces like laundry rooms, dog-washing stations and offices. A new patent-pending tile display designed by Ashley Barnes, Shaw floors’ tile and stone marketing manager, combines a lightweight printed sample boards with a single tile sample.
Anderson Tuftex Unleashed
Launched one year ago, the AT brand continues to evolve its premium messaging. This year debuts Unleashed, a collection pet-friendly soft and hard surfaces, and new consumer-facing campaign with Domino magazine. “Today’s open floor plans inspire the need for a seamless design throughout the home,” said Katie Ford, director of marketing and brand strategy, Anderson Tuftex.