Irene Williams, Founder and CEO of Msg2Mkt, started her business as a freelancer in 2009. Coming from an established, nearly 20-year career as a PR and creative leader in the agency world, Williams first focused on providing services she could manage solo such as marketing communications consulting, copywriting, creative projects, and social media program implementation. The market consistently sent the message that it wanted more services: public relations, full marketing and social media programs, email and content marketing, video production, event planning, branding, website creation. To answer increased demands, Williams began assembling account teams and bringing in partners to take Msg2Mkt to the next level.
If you’re hoping to improve your website’s ranking in search results, my advice is relatively simple: do the right thing, and then follow up with the top five ‘write things’ for your site’s on-page and metadata content.
Though businesses and professional circumstances run the gamut, I get many of the same inquiries from the people I meet, those frequently asked questions that come up so commonly.
Here are three of those questions I’m asked most often, followed by my responses.
Digital and mobile communications are becoming the norm and the preference. Just as we wouldn't ignore the phone ringing in our showroom or disregard a customer in the doorway, we can't blow off digital messages from consumers.
From the deep statistics of Google Analytics and social media dashboards to the plethora of digits offered by third-party services, it’s easy to drown in data and suffer analysis paralysis.