New technologies, new products, new marketing strategies—it’s intriguing to see how marketers are using consumer research, their personal experience and plain old gut instinct to tell their story and sell more flooring.

Mohawk Group recently announced a major restructuring of its teams and strategy. We spoke with Mohawk Commercial President Michel Vermette to learn about the approach and how it will help drive business and provide solutions to the architecture and design community.

Flooring Solutions, Inc. (FSI), a full-service flooring contractor serving northern California, was named one of the 100 fastest growing privately held companies in the Bay Area for the second year in a row.

The launch of Mohawk’s Omnify at Solutions 2017 signified a shift in the flooring manufacturer’s approach from an in-store focus to an omnichannel focus designed to connect the online, in-store and product experiences for consumers.

Small businesses are a key driver of the U.S. economy and provide a wealth of opportunities for specialty flooring retailers who have an educated sales staff and the range of products that can handle varied projects.

Seems like everyone we spoke with at the January conventions is optimistic about the strength of the flooring market and all the opportunities we have to look forward to at every level of business.

International Design Guild (IDG), the luxury division of CCA Global Partners, and the nation’s largest flooring cooperative, recently held its 2018 IDG Summit at the Mandalay Bay Hotel in Las Vegas.

On the last day of the show, we talked to exhibitors about their plans for social media, technology, and expansion.

Day three was a day of celebration and exploration at the International Surface Event (TISE).

Each year, Total Solutions Plus (TSP) brings the ceramic tile industry together to network and learn from each other.