Believe
me, nothing tests your skill selling to women like pitching a product live on a
home shopping network. I should know-I did it for 17 years. The products I
promoted were my very own line of skincare essentials and botanicals. With
earpiece firmly planted as my link to the director and a monitor in view
off-camera to help me track the responses, there I was talking beauty to an
unseen TV audience.
When
it comes to purchase decisions, flooring dealers would do well to remember two
important words: Women Rule! Overwhelmingly, it is a woman-usually a married
mom-who does the research, visits a few stores, interacts with the sales people
and, ultimately, makes the purchase decision.