As consumers become more knowledgeable about products, they also become expectant of some services -- one of which is design. And while retailers are clear on how to charge for products, there is one product that some vendors are giving away. And that product is design services.
As consumers become more knowledgeable about products, they also become expectant of some services -- one of which is design. And while retailers are clear on how to charge for products, there is one product that some vendors are giving away. And that product is design services.
As consumers become more knowledgeable about products, they also become expectant of some services -- one of which is design. And while retailers are clear on how to charge for products, there is one product that some vendors are giving away. And that product is design services.
When you work in the flooring industry, you’re somewhat jaded in believing that the floor, or fifth wall, is the most important surface in the room. And I’m here to agree! The floor has become the most important surface, especially when designing interiors. So why not carry that idea into your showroom when you design the floor there?
I love hardwood floors. They’re warm and inviting and, with today’s superb finishes, they’re also easy to care for. These are not your grandmother’s hardwood floors!
A deluge of interior designers, architects and facility managers headed for the NeoCon World’s Trade Fair at the Merchandise Mart greets anyone traveling in downtown Chicago during the third week of June. These folks spend three days combing more than 1 million square feet of exhibit space searching for what’s new in contract furnishings.
Over the years, we’ve traveled through various stages of mauve, gray, blue, and green, with almond and off-whites holding their place at the top of the popularity polls. It took us a long time to graduate from almond and off-white interiors, but we are now experiencing a true explosion in the use of color.
The notion of simultaneously planning merchandising and advertising strategies is a matter of common sense to marketing folks. But to some in the retail business, that message just hasn’t hit home yet.
When I was a full-time employee of various floor covering manufacturers, I became totally immersed in thinking that the only surface that existed in the room was the floor! The theory was that you began the planning and decoration of a room with the largest surface -- which, of course, is the floor.