Adnan Alhaider opened his first Footprints Floors location in March of 2020 right in the middle of the pandemic. Two years later, he has expanded to four territories in the state and has exceeded $1 million in sales.
Harry Tishler, vice president of member experience, Shaw Industries, shares insight into the people, processes, merchandising and marketing a retailer needs to have in place to launch a successful shop-at-home business.
Led by the idea that “people want to buy from people,” see how the retailer’s design team reached out to consumers in their local market and added a personal touch to virtual shopping.