Mohawk has primed SmartStrand Silk for massive 2020 success with an all-new, interactive anchor display targeted to 2,000 premier retailers, while also bringing more innovative SmartStrand and SmartStrand Silk products to market.
Building on the solid foundation of 11 product introductions in 2019, Mohawk continues to expand its high definition color technology with 14 ColorMax debuts in 2020 across SmartStrand, polyester and nylon.
Answering the call of growing consumer demand for sustainable flooring options, Mohawk Industries will launch an entirely new EverStrand Soft Appeal line of premium soft polyester carpet in 2020, as well as expand the storied EverStrand collection for a greater assortment of stylish, environmentally conscious carpet options.
TISE 2020 announced celebrity designer and television host Jennifer Farrell as the face of dramatic new design show feature: The Style Hub at The DISH.