The market may be frozen today, but tomorrow's wave of demand could be unprecedented. Reporting from The International Surface Event, top flooring executives reveal why they're strategically positioning for post-2025 growth despite current housing market paralysis. From AI integration to strategic partnerships, here's how industry giants are preparing for what could be "the best five years in a generation."
Industry leaders from Johnson and Sons Flooring and CC Carpet Flooring and Design joined Mohawk's Todd Skidmore to discuss the evolution of digital marketing in flooring retail. Read on to learn about the digital strategies that worked in their businesses.
Technology contracts can contain hidden clauses that limit business owners' rights and make it difficult to switch providers. From data ownership to hidden fees, industry expert Chad Ogden, president and owner of QFloors, outlines critical considerations before signing agreements for business systems, websites, and other tech services.
Following its acquisition of Commercial Flooring Services (CFS), Universal Metro executives outline plans to leverage AI technology, expand Southeast presence, and create a new model for industry consolidation that focuses on legacy preservation and people-first growth. Universal Metro is a member of Starnet.
The Association of General Contractors (AGC) in partnership with Sage released “The 2025 Construction Hiring and Business Outlook,” reporting the expectations of commercial construction firms for 2025. Contractors are overall optimistic, but labor challenges, materials costs and the incoming administration’s policies pertaining to immigration and trade are listed as top concerns.
As flooring dealers roll into a new year rife with uncertainty, flooring manufacturers like Mohawk are focused on ensuring their aligned dealers have the tools and resources needed to streamline their operations to boost sales and decrease costs. Cyncly has partnered with Mohawk to help dealers achieve those goals.
Economic forecaster Connor Lokar predicts better years ahead for flooring retailers in 2025-2026, with existing home sales rising for the first time since 2022. While not matching 2021's explosive growth, the industry should see steady improvement.
For 2025, the independent dealer and contractor alliances are expanding technology partnerships and supplier relationships while developing new website solutions for members.
Top flooring pros reveal strategies for achieving a six-figure income in installation, emphasizing quality craftsmanship, business acumen, and continuous education.
Pacific Northwest-based Contract Furnishings Mart continues its strategic growth with new showroom locations in Salem, Oregon, and Scottsdale, Arizona. The wholesale flooring company, known for its relationship-based business model and extensive product selection, plans further expansion in the Phoenix metro area to mirror its successful multi-location approach in Seattle and Portland.
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