Led by the idea that “people want to buy from people,” see how the retailer’s design team reached out to consumers in their local market and added a personal touch to virtual shopping.

We’ve taken three general tools for successful diversity, equity and inclusion, provided by Bonnie Mayfield, chair, Dykema Gossett PLLC in Bloomfield Hills, Michigan, and applied them to our industry.

In this issue, we discuss more ways to manage objections by breaking down the customer’s resistance.