Flooring Pros Marketing’s Daniel Moscovitch walks through the advantages of marketing automation and AI to up leads, the benefits of video marketing, using social to get more exposure and create brand awareness and the pros/cons to list sites.

Brendan Ball, VP of Spartan Surfaces' builder division, shares what he's seeing in the builder market for the remainder of 2023. 

Every project has a story. Kyle Hedin breaks down the six steps contractors and installers should take to better market your services and solutions to consumers. 

A common design thread among hospitality project winners in 2023 showcase a sense of place, rooted in local design, local history, culture and architecture.

Metroflor President Russ Rogg offers insight into the resilient business this year and how multifamily, deep inventories and innovative solutions are helping sales in 2023. 

Bob Blochinger, inspection division chair, IICRC, shares a resilient case study where the flooring failed due to a negligent flooring contractor. Here’s what not to do.

Vylett Cross, business manager at Ed’s Flooring America in Hooksett, New Hampshire, tells us how she got into flooring, how the Flooring America Advisory Council has helped her business, and advice for other women in the industry.

Exterior conditions impact the longevity of tile installations. Here’s what tile installers need to know for their projects to stand up to Mother Nature.

Discover the essential elements of electrostatic discharge (ESD) flooring and gain insights into achieving optimal ESD protection and mitigation. In this article, we debunk common misconceptions, explore the significance of resistance levels, and shed light on the latest material advancements that address industry challenges.

Retailers can benefit from QR codes, the two-dimensional matrix barcode invented in 1994. QFloors President Chad Ogden breaks down how retailers can use these small but mighty technologies to streamline your marketing and boost sales.