Fans of HGTV recently got their first look at the Urban Oasis Tour 2012, feasting their eyes on the fully furnished 1,700-square-foot luxury condominium that is the centerpiece of this year’s $900,000 grand-prize giveaway.

Last month I shared research that showed those who are the most successful in leadership, relationships and marriage are those who are not afraid to step up, address and discuss sensitive issues with others. The struggle with sensitive issues is that they are often very emotional and generate our age-old evolutionary response: fight or flight. That defense mechanism causes us to use ineffective methods of communication. When we are loaded with adrenalin, our brains lack the necessary blood flow to remain calm and think clearly.

Lee Lacocca’s famous quote, “Lead, follow or get out of the way!” From the early 1980s has a much more profound meaning today when you apply it to the new model of retail selling affecting the way you will be, or already are, doing business.

Let’s face it: Everyone claims they have the best quality, service, delivery, and price. But the fact is, that’s just not possible. So when it comes to marketing and producing your brand of hardwood flooring, it’s imperative that every employee on your team is totally committed to being a market niche leader and improving profitability each year.

I have been in the flooring industry for a long time. It has given me a good life and the opportunity to provide well for my family. I have met many wonderful and incredible people on all sides of the business.

On Wednesday, Aug. 1, fans of HGTV got their first glimpse of the network’s third annual Urban Oasis Giveaway at hgtv.com/urbanoasis, getting a sneak peek of the newest residence and availing themselves of a full virtual tour.

To help keep you current on key industry issues and trends, floor trends sponsors several market studies each year.