The World Floor Covering Association (WFCA) has seen wholesale change in the three years since Scott Humphrey became CEO of the association, expanding in a number of directions.
Floor Trends took some time to talk to retailers about how business and results were mixed. These retailers also shared how they reach out to current and prospective customers, and how showrooms can be reflective of the type of business they strive to be known for.
During the Great Recession, thousands of flooring retailers failed to survive the financial debacle as new construction business declined with the housing crash and consumer remodel budgets dried up.