We sat down with John Stephens, vice president of marketing at Shaw Contract Group, immediately after NeoCon to get a much-needed update on developments at Shaw and in the commercial arena.
Even though there’s a shared brand and, most likely, shared product offerings, every location has its own audience to reach and story to tell. That's why each of your locations requires very specific attention—and that includes your approaches to digital marketing.
Flooring America, Flooring Canada and Floor Trader members brought the buzz and excitement of digital marketing and social engagement to Montreal, Canada, where the co-op met for its annual digital marketing conference, Building Buzz.