Great American Floors began in 1992 as a shop-at-home service with a couple of deck boards. The beginnings were humble, as the business was operated out of owner Jason Seltzer’s home with the assistance of his father Marc.
Product quality (97%) continues to be the most influential factor in deciding to sell/promote a particular brand/manufacturer of residential carpet, according to the just-completed Carpet and Area Rug Market Study conducted by BNP Media Market Research for National Floor Trends.
The National Association of Wholesalers-Distributors (NAW) is publishing a new series of quarterly, downloadable white papers on critical wholesale distribution sales management topics titled, “Innovations in Distribution Selling Research Series.”
In another segment of research commissioned by the World Floor Covering Association and conducted in August 2011 by Clear Seas Research, 494 consumers who remodeled/updated one or more rooms in the past six months and installed new flooring presented their views on green flooring.
Discussions on the need to restore the nation's languishing housing market in order to rouse job creation and boost economic growth has been prominent this week in congressional testimony from Federal Reserve Chairman Ben Bernanke and in newspapers across the country.
Nineteen eighty-eight was not a good time to start a flooring business in Austin, Texas. The oil price collapse in July 1986 touched off a statewide recession and significant job losses.
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