Beauflor US announces new product introductions. In August 2023, Beauflor will be launching three new SPC collections into the marketplace. 

Unigrout, a bevel technology designed for rigid tiles, replicates the appearance of a traditional grouted groove and closely resembles real grout. 

In a new influencer campaign, COREtec teams up with Great Floors and micro-influencer Kelli Bateman (@myhouseof8) to test the new COREtec Scratchless mineral core flooring in an unscripted, real-life residential setting.  

Shaw Industries Group, Inc. (Shaw), demonstrates its SPC flooring leadership through its Coretec Pro and Shaw Floors Floorté Pro collections with a comprehensive installation system backed by an unprecedented no-cupping warranty.

Roppe, a commercial rubber and vinyl flooring distributor, announces its partnership with Sherwin-Williams to release a new color palette with 29 new colors in the 70-color palette. 

Mannington Commercial, a manufacturer of commercial flooring products, introduces Xpress Rubber, a selection of products from the BurkeBase Wall Base, ColorScape StairTreads and ColorScape Tile collections.

Huali Group started production with i4F drop-lock at the beginning of 2023 at its manufacturing facilities located in USA, Vietnam and China and will begin production using CeraGrout technologies starting in July 2023. 

HMTX, Mannington Mills, Sika and Tarkett are among the flooring-related companies that earned the +Vantage Vinyl verification this year. 

Retail sales associates (RSAs) will learn how to translate WPC product attributes into consumer solutions and feel confident selling the brand’s premium style offerings.

Shaw Floors will showcase its Pet Perfect flooring collection at PetCon, a pet-centric conference taking place in Chicago, Illinois, July 22-2, 2023.