With carpet moving from a whole house purchase to a single-room purchase, consumers are getting more adventurous with their choices and selecting products that fit their style.
While everyone is vying for center stage with new visuals and longer, wider planks at The International Surface Event, Mohawk brought a number of innovative technologies and product stories to market in each of its brands. Aladdin Commercial, the main street commercial division, is moving toward a more design-centric approach that gives RSAs more range when it comes to product offerings.
Len Andolino and the Dixie team set the stage to showcase the company as the 'Founders of Fashion' through its new decorative rug division at TISE 2022.