Mohawk Flooring reports its life-sized marketing campaign for SmartStrand carpet is charging towards kick-off. The team has installed SmartStrand with All Pet carpet at Rhinory, a rhino sanctuary and winery, in Texas.
The International Certified Flooring Installers (CFI) association is putting on both residential and commercial carpet certifications at the new Natural Fiber Installer Certification training facility in Jasper, Georgia, March 23 to 24.
Mohawk announces the release of its inaugural residential soft surface design trends report, Renewed Transformation. Serving as a guide to drive the conversation of design innovation between retailers and consumers, the report theme is a direct reflection of the ups and downs consumers have experienced since 2020.
Flooring installation veteran Robert Varden and Val Chestohin, Lead Floor Covering Instructor DC 16 FTI Northern California and Nevada of the International Union of Painters and Allied Trades (IUPAT), announced the development of a new, intensive four-day certification program called Masters Commercial Carpet Certification.
This national effort is a targeted promotional campaign supporting our participating retail partners to drive significant consumer interest and sales during this slower residential remodel environment.
The company said the new hires will strengthen Ernesta's expertise and elevate its design thought leadership as the company aims to become the design authority in the rug category and meet the growing consumer demand for soft flooring.
Universal Fibers, a producer of solution-dyed synthetic filament-based fibers based in Bristol, Virginia, has announced "You First", a campaign that emphasizes its commitment to creating fiber for customers who use the fiber to make carpet.
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