Armstrong World Industries has debuted its first television branding campaign in 13 years with 30- and 60-second commercials airing in five key markets.

SI Flooring Systems has introduced two carpet foundations in PatternLok Tru-Composite and PatternLok 2.0.

Mannington has unveiled its new 1-2-3 Click program to simplify the laminate selling and installation process.

McColl Display Solutions has developed a new line of displays to showcase thick samples.

Electro Plastics has introduced STEP Warmfloor Under Rug Heaters, a line of low-voltage radiant heat mats for placement under area rugs. The heat-regulated mats are available in a variety of sizes.

The Hardwood Council has released Version 2.0 of the popular Finishing Touch CD.

Oriental Weavers of America will unveil the new Sakara Collection at the International Home Furnishings Market in High Point, Oct. 17-23.

Alloc Inc. has instituted a new merchandising program to support the company's recently launched "family of products" concept.

Starting this month, Solutia is launching a Wear-Dated marketing campaign featuring consumer-friendly ads in 18 of America's most popular shelter magazines.

Tau's Kandinsky is a coordinated wall and floor tile series available in six colors.