www.floortrendsmag.com/articles/113326-mirage-hardwood-floors-unveils-2025-collection-with-20-new-products
Mirage Lively Collection in Sleepover

Photo: Mirage

Mirage Hardwood Floors Unveils 2025 Collection with 20+ New Products

March 3, 2025

Canadian hardwood flooring manufacturer Mirage has announced its 2025 lineup featuring three new collections—Lively, Autumn, and Blanc—alongside two distinctive colors and the innovative DurAlive finish technology.

The oak-based Lively Collection captures the essence of life's meaningful moments with six distinctive colors: Natural, Wedding Day, Sleepover, First Kiss, Summer Camp, and Road Trip. Available in Character and Exclusive grades with a Smooth texture and the new DurAlive finish, the collection comes in multiple formats, including 5" and 7" widths, 5" Herringbone, and Classic technology in 3-1/4" and 4-1/4" widths.

The Autumn Collection pays homage to Canadian fall traditions through rich maple tones in six colors: Natural, Apple Picking, Harvest, Hiking, Hayride, and Bonfire. This collection features Character and Exclusive grades with a Smooth texture and the DurAlive finish, offered in TruBalance technology (5" and 7" widths, 5" Herringbone) and Classic technology (3-1/4" and 4-1/4" widths).

The Blanc Collection elevates white oak to new heights of sophistication with eight refined colors: Natural, Rocking Horse, Carousel, Hula Hoop, White Mist, Bubble Bath, Stardust, and Sailing Stone. Featuring a Brushed texture and DuraMatt® finish, this collection offers the widest variety of sizing options across TruBalance, TruBalance Lite, and Classic technologies.

Complementing these collections are two new standalone colors: Alice, an elegant brown shade in the Muse Collection honoring a pioneering chemist, and Elora, a rich blend of brown, creamy latté and taupe tones in the Escape Collection inspired by a historic Canadian town.

The DurAlive finish, exclusive to the Lively and Autumn collections, represents Mirage's commitment to innovation in both performance and aesthetics. This resistant yet silky-soft finish creates a translucent effect that intensifies color vibrancy while providing long-lasting protection.