www.floortrendsmag.com/articles/107006-winning-at-retail-during-the-pandemic
Joe Zago

Winning at Retail During the Pandemic

Katie Rork
October 5, 2020

The Carpet Guys, headquartered in Troy, Michigan, never anticipated achieving $2 million in monthly sales in the middle of a pandemic—for the first time in the company’s history. To achieve this milestone in May, Joe Zago, founder and CEO of The Carpet Guys, got creative with his go-to-market strategy, shifting most of his business to shop at home when his retail showrooms were forced to close due to local and state stay-at-home orders. He also came up with a unique way to generate customer interest and encourage them to support local.

Katie rork about

Katie Rork is the former multimedia and digital content creator of Floor Trends and Floor Covering Installer. With more than 10 years of broadcast and journalism experience, Katie brings her creative video and on air presence to the flooring industry. She has a bachelor’s degree in broadcast and cinema arts from Madonna University.