AHF Products is providing market exclusivity to participating retailers, so that their product mix is different from the store a mile down the road.

AHF President Brian Carson shares his history with the Armstrong brand and what’s next with its move to AHF Products.

AHF Products announced that Hardwoods West, a distribution company headquartered near Portland, Oregon, will lead the effort to grow the Bruce flooring market in the Northwest. 

Dogwood Pro, which delivers scratch-resistant and dent-resistant protection to floors, aims to give independent retailers a competitive edge

AHF Products, through three of its well-known flooring brands – Bruce, Armstrong Flooring, and Robbins – is proud to be a sponsor of the 2022 U.S. Capitol Christmas Tree.

In a separate statement, AHF Products has finalized the planned closing of its Oneida, Tennessee, facility, a small facility which manufactures floor cleaners.

All the news shows there’s a slowdown in the residential sector, but speaking to industry leaders—retail, distribution and manufacturing—tells me that getting serious about strategy might make it all okay.

Both Armstrong residential and commercial products will be represented by Belknap-Haines in Ohio, Indiana, and Kentucky.

Floor Trends interviewed AHF President Brian Carson to find out what the acquisition means for the future of AHF Products, the legacy of the Armstrong brand, and what’s next for flooring technologies.   

AHF Products announced that it has closed the purchase of certain assets of Armstrong Flooring, Inc., including the rights to license the Armstrong Flooring brand name as well as the purchase of three U.S. manufacturing facilities, in Lancaster and Beech Creek, Pennsylvania, and in Kankakee, Illinois.