Flooret, a direct-to-consumer flooring company based in San Diego, California, sees opportunity in its buy-direct business model—to offer more affordable flooring products without the need for a middleman.

Oterra features AC4 durability, painted bevel, and an emboss in register that adds to the look and feel of natural wood. 

Craftech luxury vinyl rolls, made in the USA by Beauflor, are easy to clean and waterproof, making it a great solution for high-traffic areas in your home

Beauflor recently updated its Blacktex HD luxury vinyl roll collection with new visuals for residential and light commercial spaces. 

The luxury vinyl tile offers extra-large planks, measuring 9” x 60” in refined wood grains, neutral color palettes, and a textured surface.

Beauflor US announces new product introductions. In August 2023, Beauflor will be launching three new SPC collections into the marketplace. 

Shaw Floors, flagship residential brand of Shaw Industries Group, Inc. (Shaw), has announced the new hard surfaces product, Pet Perfect Mineral Core, part of Shaw Floors’ Shop Your Lifestyle. Shop Your Way Active Pet Home lifestyle collection.

Cali, the omni-channel flooring brand, is expanding its popular luxury vinyl collection, Legends, with four, fresh colors. The new shades draw from shoreline influences with smooth driftwood grains and light, easy-going hues.

AHF Products, a leading manufacturer of hardsurface flooring for residential and commercial interiors, introduces two new engineered hardwood collections under the Hartco brand: Dutton Pass and Woodland Traditionalist, available this spring and ready to ship.

Cali, the omni-channel flooring brand, is expanding two popular luxury vinyl collections with new colors. Cali Vinyl Windansea and Builder’s Choice are getting refreshed just in time for summer projects. The new shades are on-trend with smooth grains and understated hues.