Flooring, by its very nature, is one of the last elements of a construction project to be addressed. As a result, budget dollars and time are often both in short supply when the flooring installation process is about to begin.
If last year’s NeoCon didn’t erase doubts things are starting to bounce back, then this year’s show surely should have as the halls of the historic Merchandise Mart were filled with designers, architects, specifiers, facility managers and more from around the country—and world for that matter.
When you speak with David Martin, you cannot help but recognize his sense of history, place and responsibility. He is the fourth generation of Martins to work at one of the country’s largest flooring retailers.
Partnerships between global flooring manufacturers and locally owned shops continue to rise. As large businesses seek stronger relationships with the people on the front lines locally—architects, designers, end users, and contractors and retailers—the once competitive landscape is evolving to reveal new relationships.
Connecting with customers is vital to the success of any business. Flooring contractors are no different, but which customers and how? Who do you spend time with—architects, designers, end users or general contractors? What about product manufacturers?