Whether it’s taking one man’s “trash” and turning it to treasure by breathing new life into old wood planks, or simply working with what Mother Nature has provided, reclaimed wood continues to make a bold statement in the flooring and design realms.
Carpet One Floor & Home’s summer convention theme focused on ‘Impact Performance’ and set a different tone than typical conventions as the buying group put a strong emphasis for members to embrace their creativity and not hesitate when being inventive and original.
We recently had the pleasure of speaking with Joni Rocco, one of the owners of Artistic Floors by Design, a Colorado-based company and recipient of the prestigious “Best Residential Hardwood Installation Award” in 2014 and the “Designer’s Choice Award” in 2012, both part of the Wood Floor of the Year competition sponsored by the National Wood Flooring Association (NWFA).
When Beatty Floors was founded in 1929, Vancouver (located in British Columbia, Canada) was a small town with dirt and cobblestone roads and limited economic development.
During the course of my nearly 22 years of writing and reporting for this industry, I’ve been to countless residential and commercial trade shows, conventions, meetings, etc., not to mention on a daily basis being able to communicate with people throughout the country from every level and sector of the industry.
Most years I attend both the winter and summer Carpet One conventions, which, by the way, are extremely well produced affairs that rival the production of anything that the people in Hollywood can put together.
According to a recent report from the U.S. Bureau of Labor Statistics, which predicts that this year millennials will represent the majority of the workforce and, by 2030, this connected, tech savvy group will comprise 75% of the workforce, it is imperative that we understand their needs and values to recruit the best and brightest.
