Questions are pertinent and essential during the qualifying phase of a sales presentation, however, questions are still valuable tools during all phases of the selling process.
Paul Johnson worked hard to grow his business. In the 20 years since he took over the Carpet One Floor & Home in Tulsa, Okla., he has built the company into a local powerhouse with six locations, raised a family, and become an integral part of his community.
Flooring America, Flooring Canada, International Design Guild and The Floor Trader hosted Building Buzz, the second annual independent retailer-focused social media and digital conference at the Gaylord Texan Resort & Convention Center in Dallas.
Last month’s column, “Good Store, Bad Store!”, was a take-off of a three-part column written years ago that received a tremendous positive response with most owners seeing themselves as a bad store.