Digital and mobile communications are becoming the norm and the preference. Just as we wouldn't ignore the phone ringing in our showroom or disregard a customer in the doorway, we can't blow off digital messages from consumers.
From the deep statistics of Google Analytics and social media dashboards to the plethora of digits offered by third-party services, it’s easy to drown in data and suffer analysis paralysis.
Everybody wants to gain some sort of insight into the future, to get some sort of realistic inkling as to what business will look like next month, next year and beyond.