Though some might argue that the age-old product can almost sell itself, hardwood manufacturers continue to put their focus on creating marketing initiatives and educational opportunities aimed to drive the demand for wood.
EarthWerks unveiled their new visualizer tool, EarthWerks Visions – providing a streamlined and customizable approach to finding and matching flooring to customers’ spaces.
New York-based hardwood flooring supplier PID Floors recently launched an Elite Trade Program for qualified architects, interior designers, developers, installers, contractors, and managers.
In this newly created role, Kavita McCarthy will be responsible for leading a transformative change that includes redefining the brand’s competitive product positioning and developing an integrated digital and marketing strategy.
Swiff-Train Company announces Cole Hood as the newly appointed Director of Sales for Swiff-Train Distribution. In this role, Cole will lead the Texas, Oklahoma, Louisiana, Arkansas, and Mississippi sales teams for all channels.
Stoner Bunting continues its strategic growth and multi-channel integration with the recent promotions of Cheryl Shinton to chief operating officer and Nicole Bromley to chief growth officer.
