A lot has been happening at Beaulieu Commercial in the past few months and at the epicenter of the activity is Steve Hillis, the president. Steve has been there and done that in all of the best places in the commercial floor covering business and was just about ready to take himself out of circulation and, yes, retire.
Beaulieu America has expanded its super-soft category with Bliss Vivid and Bliss Hypnotic. Both products are companion textures made of Tryelle, the super-soft PET filament fiber that is made by Beaulieu.
To support the roll-out of the Bliss Indulgence super-soft solution-dyed nylon collection, Beaulieu America announced the launch of a consumer sweepstakes promotion, starting July and going through September 30; as well as a $100 manufacturer’s coupon rebate program.
Del Land, CFO of Beaulieu America, announced the elevation of Lynn Chambers to Vice President of Employee Development for the third-largest carpet maker.
Veteran floor covering executive Matt Johnson was recently named as Beaulieu America’s Sr. Director of Product Management, according to Gary Fisher, Executive VP of Marketing for the company.
Since March, when Beaulieu America joined in support of the March of Dimes national cause marketing campaign “imbornto,” the numbers, as well as the dealer accolades have added up.
