Mohawk's winning playbook—which delivered more than two billion brand impressions and 86% more customer leads for retailers—helped drive 7.5% growth in a down market. As CEO Jeff Lorberbaum predicts a strong 2025 rebound as mortgage rates fall, Edge Summit gathered nearly 300 retailers to share strategies for continued success.
DeGraaft Interiors celebrated the opening of its new Ada, Michigan, location with an intimate designer event that brought together over 20 interior designers from the Greater Grand Rapids area, despite challenging winter weather conditions.
DeGraaf Interiors recently opened a new flagship location in Ada, Michigan, transforming a vacant building into a state-of-the-art design center. The 7,500-sq.-ft. showroom features over 40 installed flooring products, dedicated designer spaces, and luxury amenities, reflecting the company's commitment to creating an elevated shopping experience.
San Antonio-based O'Krent Floors hosted a Wine & Design event featuring Emser Tile executives while expanding its design trade connections by strategically hiring a former Interceramic showroom manager as trade liaison.
What's powering success for independent flooring retailers? At the upcoming Mohawk Edge Summit, dealers will discover game-changing financing solutions through Mohawk's partnership with Synchrony, enhanced store layouts, and revamped education programs.
Bob’s Carpet & Flooring hosted its annual holiday party in Clearwater, Florida, on December 7. The event, hosted by Bob's Carpet & Flooring President Ashlie Butler, honors company staff and celebrates the top retail sales associates among the company's 17 retail locations. Suppliers and industry media also attend the event.
Contract Furnishings Mart's annual Whiskey & Wine Fundraiser generated $23,200 for Breast Friends Oregon, supporting local breast cancer patients. CFM is a National Floorcovering Alliance member.
Direct-to-consumer flooring company Empire Today has appointed Samsung executive Butch Cavello as president of residential operations while promoting Chris Granger to COO and Paul Carter to Chief Strategy Officer.
The National Floorcovering Alliance (NFA) has expanded its membership with the addition of USA Flooring, a second-generation family business operating five locations across North Carolina.
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