After more than 90 years as the world’s leading luxury carpet brand, Karastan is expanding into a total luxury flooring brand with the 2020 launch of its first-ever hard surface lines.
When Mohawk launched Pergo Extreme over the summer, specialty retailers eagerly anticipated the opportunity to exclusively sell a rigid-core luxury vinyl with a well-known brand name, exceptional performance, and on-trend styling.
In December, Tarkett launched an influencer campaign to support and promote its Transcend SureSet luxury vinyl tiles and planks and its 2019 $250 consumer rebate program to the residential market.
The Resilient Floor Covering Institute (RFCI) and SCS Global Services announce a new program, Assured Certified, to ensure the continued growth and popularity of rigid core luxury vinyl tile (LVT) marketed and sold in North America.
Mohawk’s luxury flooring brand Karastan plans a new chapter for 2020 when it will launch its first hard-surface collections and transitions under new leadership.