Learn how CCA Global Partner's Retail 2.0 merchandising and marketing program helped to simplify product selections for customers at Schneider’s Flooring America.
Frank Chiera, senior VP of marketing and advertising, CCA Global Partners, and Terri Daniels, VP of public relations, offer guidance on marketing strategy for flooring retailers in 2024.
Retailers gathered for member-to-member meetings spanning over 45 regions and learning opportunities geared toward ways to drive more customer traffic, marketing and merchandising and new product innovations.
Nearly two-thirds of Carpet One, Flooring America and Flooring Canada showrooms have implemented new Retail 2.0 showrooms. CCA Global cooperative's next step: driving unprecedented traffic and conversions for its retail members.
The full roster of 44 sessions—many member-led with others led by industry leaders—includes topics from training, hiring, policy, employee retention, installation, leadership, and products.
Cathey Gundlach, vice president of retail merchandising for CCA Global Partners, shares trends in flooring from the Carpet One Floor & Home’s Beautiful Design Made Simple magazine Winter Edition.
CCA Global Partners' in-house training team—CCA Global University—has been honored as an Apex Award winner by Training magazine for the fourth year in a row.
The event for Carpet One Floor & Home, Flooring America, Flooring Canada, The Floor Trader, and International Design Guild members takes place January 14-17, 2024, in Dallas,Texas.
Chris Green of Great Southeast Flooring America in Melbourne, Florida, and Bill Huss, of D & M Interiors in Appleton, Wisconsin, were selected to join the group, which represents the perspective of Flooring America’s retail members to the leadership team.
