The Autostrada Showroom and Event Facility project required a floor that was both beautiful and robust. Elvis Torres talks about the challenges associated with leveling the subfloor and the number of Laticrete products used to take the rough concrete floor to a showroom finish.

FCICA, the Flooring Contractors Association, is excited to share it held a successful 2022 Mid-Year Meeting, October 10 - 12 at the Lago Mar Beach Resort & Club in Fort Lauderdale, Florida where members addressed current industry challenges, opportunities and how to plan for the future.

Installers and DIY homeowners looking to save time grouting and sealing their installation projects, while also protecting against stain- and odor-causing bacteria, have a new one-step alternative with Stonetech GroutUp Additive by Laticrete.

The branding initiative highlights the company's leading installation methods, customer-centricity and innovation.

As a direct replacement for NXT Vapor Reduction Coating, Spartacote Moisture Vapor Barrier and Supercap Moisture Vapor Control, Vapor Ban E offers the benefits and features of each of these existing epoxy moisture mitigation products in an easy-to-use, all-in-one formula which also simplifies ordering and reduces inventory carrying costs. 

Rothberg will be responsible for leading the North America marketing communications team.

Sharon La Riviere will now lead the digital marketing communications function for all business segments in Laticrete North America. 

As the program expands and more and more colleges and organizations are made aware, the need for more sponsorship is still present.

Tri-Lite Rapid is a high-performance rapid adhesive mortar that meets ANSI A118.15 and contains no respirable crystalline silica levels that exceed the OSHA action level.

The Floor Covering Education Foundation (FCEF) welcomes Laticrete to its growing list of industry supporters.