LATICRETE announced that T.J. Garry has joined the firm as its new Architectural Products Division (APD) Technical Sales Representative, covering Southern Florida.

LATICRETE has announced the launch of a new line of underlayment and patching materials, LATICRETE NXT, formulated not only for the tile channel, but to address and solve floor preparation issues relative to the installation of other categories of flooring.

LATICRETE, a manufacturer of globally proven construction solutions for the building industry, has promoted two key individuals within its Specialty Products Division (SPD) in support of its customers across North America.

LATICRETE, introduced its new, state-of-the-art Dry Mortar Plant, Research & Development Centre and Technical Training Facility in Hyderabad, India on October 11th.

LATICRETE SUPERCAP, LLC, announced its new applicator Intertech Commercial Flooring based in the Texas marketplace.

LATICRETE SUPERCAP, LLC, manufacturer of the revolutionary self-leveling LATICRETE SUPERCAP System,announced recently the promotion of John Sacco to the position of Managing Director.

LATICRETE, has hired Chris Collins as its newest Distributor Sales Representative.

LATICRETE,  participated in Total Solutions Plus 2012, held October 27 - 30 in Rancho Mirage, California, where the LATICRETE Hydro BanPreformed Shower System and Drains were showcased along with a spinning wheel promotion.

LATICRETE, a manufacturer of construction solutions for the building industry, has hired Jeremy Cantrell as a Contractor Sales Representative.

LATICRETE once again sponsored the Big Bike Adventure, a long distance cycling event benefitting the Boys & Girls Club of Kootenai County, Idaho.