With carpet moving from a whole house purchase to a single-room purchase, consumers are getting more adventurous with their choices and selecting products that fit their style.
While everyone is vying for center stage with new visuals and longer, wider planks at The International Surface Event, Mohawk brought a number of innovative technologies and product stories to market in each of its brands. Aladdin Commercial, the main street commercial division, is moving toward a more design-centric approach that gives RSAs more range when it comes to product offerings.
By carrying Godfrey Hirst, retailers will be able to increase their margin and overall sales ticket on these differentiated collections, the company said.