Due to the remaining strong potential in the Chinese consumer goods market, a number of first-time overseas exhibitors participated in Interior Lifestyle China this year to seek out these opportunities, and according to Wen, Chinese consumers still have a strong demand for overseas brands in the mid-range and high-end household products and accessories market.
One of the main features of this year's show was the Theme Area by Elle Decoration–"Sense of Life" which involved the support of Sennheiser as a special partner, while another was the On Design Shanghai–Interior Lifestyle China “Beyond Architecture” exhibition which was organized in conjunction with the Shanghai Promotion Center for City of Design. Returning this year was the Home Style Award.
A number of panel discussions and forums also took place, and this year’s expanded offerings were well received according to the fringe program's adviser, Yan Mi, founder and creative director of MY studio, China.
“The audience in the forums had high praise for the content, while those visiting the display areas appreciated the arrangement of these interactive zones,” she said.
Interior Lifestyle China 2016 will take place Sept. 20 through 22.
For more information, visit il-china.com.