Barry McEntire and Todd Stephens started Dalton Wholesale Floors in 2004. The company has since grown to include three locations in Adairsville, Ellijay and Jasper, Ga., with annual sales over $21 million, according to the company.

 

“I love that Armstrong is a company with a proud American heritage with a great product line, most of which are manufactured in the U.S. Armstrong has great name recognition and quality products,” said McEntire.

 

As an Elite Retailer, Dalton provides exclusive services to customers on Armstrong products and specializes in Armstrong product knowledge and installation expertise. Armstrong Elite flooring showrooms display the broadest selection of Armstrong flooring in every product category from hardwood to vinyl sheet and from laminate to luxury vinyl tile.

 

“Armstrong is committed to supporting their Elite dealers with marketing, leads and support. It just seems like a perfect fit,” said McEntire.

 

New Elite merchandising displays will be added to each showroom to provide an even wider range of hard surface floor covering options from which customers can choose. An additional benefit of the program for the retailer is that the store is co-branded on Armstrong.com which also helps to provide qualified leads direct to the retailer.

 

“Armstrong has helped us with marketing, signage, product samples and an overall awareness of today’s business and shopping trends. They have been a great partner,” added McEntire.

 

For more information, visit Daltonwholesalefloors.com and armstrong.com.