Ultimate Flooring Design Center is one of two new Armstrong Elite Retailers. Pictured from left: Melanie Harris, Ryan Price, Bonnie Brady, Maureen Funkhouser, David Harris and Kent Barrack.

Armstrong World Industries has named Ultimate Flooring Design Center in Odenton, Md., and Speers Road Broadloom in Oakville, Ontario, Elite Retailers.

As Elite Retailers, Ultimate Flooring Design and Speers provide exclusive services to customers on Armstrong products and specialize in Armstrong product knowledge and installation expertise. Armstrong Elite flooring showrooms display the broadest selection of Armstrong flooring in every product category from hardwood to vinyl sheet, from laminate to luxury vinyl tile.

"Armstrong is one of the most trusted and recognizable names in floor covering," said David Harris, president of Ultimate Flooring Design. "Armstrong has provided unlimited resources from dealer support, sampling and customer service to help us better educate our customers, making the shopping experience more pleasurable and less stressful,” added Harris.

Carl French, partner, Speers added, “Armstrong Elite Dealer status gives us more credibility in the flooring marketplace."

For more information, visit armstrong.com.