Wausau Tile, a manufacturer of concrete, terrazzo and metal architectural products for over six decades, announced it is rebranding itself “to chart a clear course for its next 60 years to better serve architects, landscape architects and building professionals of all stripes."
According to the company, Wausau Tile will no longer be a market-facing brand name, making way for its two new architectural products brands, Tectura Designs and Wausau Made.
Each brand has a distinct look and unique product portfolio for serving distinct audiences within the architecture and construction industries, but both are synonymous with the impeccable quality and collaborative, responsive service that customers have come to expect from the company Ed Creske founded in 1953.
Wausau Made offers durable and low-maintenance concrete, metal and plastic site furnishings.
“These new brands will carry on Ed’s high standards for quality products and dedicated customer service, while also better serving the needs of our growing and diverse customer base,” said Bryan Borrell, president of Wausau Tile.
According to Borrell, Products for both brands will be manufactured at a 480,000-square-foot facility in central Wisconsin.
For more information, visit tecturadesigns.com and wausaumade.com.
