Jim Peterson is Coatings for Industry's new industrial sales manager.

Coatings for Industry has hired Jim Peterson as its Industrial Sales Manager. In this role, Peterson will be in charge of business development and will service existing customers across Coatings for Industry's various product categories.

Peterson previously served as president of Criterion Flooring Systems, an industrial floor coatings company in Elkridge, Md. Specializing in installing epoxy and urethane flooring in auto service centers and firehouses, Criterion Flooring Systems has been a longtime Coatings for Industry customer.

Prior to his 17 years with Criterion, Peterson was a production supervisor and research and development engineer for Heraues Electro-Nite Co. in Philadelphia.

“Jim Peterson’s years of experience as both a contractor and a Coatings for Industry customer give him an innate knowledge of  the industry from the perspective of installer and end-user, and we expect he’ll use that to deliver exceptional service to our existing contractor base and to mine new customers,” said Kevin Klotz, Coatings for Industry president .

Peterson holds an associate degree in mechanical engineering from Pennsylvania State University.

For more information, visit cficoatings.com.