Mohawk SABRE Award Finalist for 'License to Spill'
Mohawk has been named a finalist in the SABRE organization award's Home and Furnishings category for its License to Spill campaign, an interactive coast-to-coast tour in collaboration with the nationally syndicated "The Better Show." The year-long campaign engaged the public in fun, on-site demonstrations to showcase the unprecedented cleanability of Mohawk’s SmartStrand carpet.
“It is an extraordinary achievement to be selected as a finalist for the most prestigious award in the public relations industry,” said Elise Demboski, vice president of creative services at Mohawk. “We are delighted that SABRE recognized the creative uniqueness of our License to Spill campaign and thank "The Better Show" team for their support, ideas and willingness to partner in ways that redefine integrated marketing.”
Mohawk has been named a finalist in the SABRE organization award's Home and Furnishings category for its License to Spill campaign, an interactive coast-to-coast tour in collaboration with the nationally syndicated "The Better Show." The year-long campaign engaged the public in fun, on-site demonstrations to showcase the unprecedented cleanability of Mohawk’s SmartStrand carpet.