Maggie Bidlingmaier has joined the Invista business team as vice president of the retail channel, a newly created position. Bidlingmaier is responsible for leading strategic efforts to drive growth and innovation in the retail channel, including capitalizing on the company’s capabilities to build a strong platform to maximize further the value of the Stainmaster brand. Bidlingmaier reports to Dan Haycook, executive vice president, Invista, and is based in Kennesaw, Ga.

Bidlingmaier recently served as chief operating officer with Family Dermatology after obtaining her MBA from Cornell University Johnson School of Management. Prior to that, she spent over 15 years in numerous leadership roles with Avery Dennison where she had a record of driving strong growth and business results with global sales and marketing teams, including leading efforts around transformation of business, product innovation and new market strategies.   

“Maggie has an impressive track record of delivering outstanding results,” said Haycook. “I am confident that her expertise will complement the experience and talent of our retail team and create additional value and opportunities for Invista.”