Fabulous Floors Magazine is developing an interactive app targeted to the customer, set to debut this year.
Fabulous Floors Interactive will cover all major product categories including flooring, carpet, area rugs, wood, wood, laminate, tile, resilient and eco friendly options like bamboo and cork. The app will use photos, videos, sound and voiceover to bring floor, décor and more to life for consumers.
"Building on the mobile work we have developed and continue to develop for clients in the industry, stated Margo Locust, Fabulous Floors' publisher. It is a natural progression for us to develop an app directed for our core audience, the consumer. Making the app interactive will be a very effective tool for the consumer."
The interactive features will enable users to choose color palettes, navigate through spaces and select styles. The app is expected to debut in early 2014 and there will be opportunities for manufacturers and retailers to sponsor individual features or the entire app.
In 2013, Fabulous Floors expanded its reach by adding a mobile version of the print edition. To maximize the benefits of the medium, Fabulous Floors developed a video cover. This was the first video cover every done on Magzter, the cross platform magazine store that boasts 14 million users and features over 3,250 magazines. By using video and animation on the cover and in ads, Fabulous Floors was able to showcase products and provide consumers a more immersive, interactive experience. The same success will be available on the new app in development.
The print edition of Fabulous Floors has long been known as an informative source for consumers and an educational tool for flooring retailers. More and more, it is being used by manufacturers and retailers to promote their brand. They have taken advantage of the opportunity to get the quarterly issue of Fabulous Floors with custom covers. All four covers can be used as an affordable means to promote image, products, services and more.
Promotional opportunities in the print, mobile and the app are available to advertisers. For more information, contact Margo Locust at (678) 761-5002 or Margo@FabulousFloorsMag.com
