In time for the spring outdoor entertainment season, Shaw Floors has taken cues from some of the nation’s most popular textile designs to create the 2013 fashionable and multiuse Indoor/Outdoor collection. Including 21 styles in a variety of constructions and materials, including turf, tufted loop and needle bond, the sophisticated looks are available for versatile residential and commercial applications and inspire the growing trend toward creating luxurious outdoor spaces.
Shaw’s specialty Indoor/Outdoor collection, a product line of Philadelphia Mainstreet Commercial by Shaw, will also be backed by the 2013 Spring Early Bird Promotion, March 20 – May 3. Special terms, pricing and financing will be made available to Shaw Floors’ flooring retailer partners. Retailers are encouraged to contact their Shaw sales representative to learn more about Shaw’s spring product offerings.
“As we usher in the spring season, we know our retailers are ready to start ordering the newest styles for their Indoor/Outdoor product inventory and outfitting their showrooms with the most current merchandising,” said Quentin Quathamer, product marketing manager. “The Shaw Floors 2013 Indoor/Outdoor collection is packed full of inspiring designs and looks that will blend with a range of design visions. We have introduced a robust product offering to help prepare our retailers for spring consumers who will be shopping soon to prepare for a busy outdoor entertainment season.”
The Shaw Floors Indoor/Outdoor collection reaches target consumer through unique and popular online channels. Shaw has developed a landing page, www.shawfloors.com/indooroutdoor, attracting a growing number of daily visitors to explore the Indoor/Outdoor catalog and explore colors and designs. Additionally, Shaw has created an Indoor/Outdoor focused Pinterest board, Outdoor Living, featured on the official Shaw Floors Pinterest page. Appealing to an engaged follower base, Shaw pins inspiring room scenes, lifestyle photos and craft ideas that appeal to those looking to design a beautiful outdoor space. The board can be found by visiting www.pinterest.com/shawfloors/outdoor-living.
The Indoor/Outdoor collection includes flooring options for a variety of locations, including entrances, porches and patios, putting greens, pool and waterpark surroundings, boat decks, outdoor restaurant spaces and commercial entrance areas. And the floors’ aggressive performance characteristics, such as moisture resistance, fade resistance, mildew resistance and stain resistance, enable each offering to additionally outfit air-locked locations, such as vestibules, garages, dens, locker rooms and utility rooms.
“During the past five years, the expanded ‘outdoor space’ has become a mainstay of the family home that is both fun and functional,” said Quathamer. “In response, we’ve partnered with some of the nation’s top outdoor textile companies to create carpet styles that can easily provide design inspiration. Our 2013 collection goes beyond to embody the unique designs our home enthusiasts are looking to achieve.”
The 2013 collection has been made available at Shaw’s retailer partner locations and at participating design centers throughout the U.S. and Canada.
