Ten European flooring producers gathered in Munich on October 26 to launch a new association: the MMFA – Multilayer Modular Flooring Association. The final trigger were the increasing sales volumes of multilayer floorings with various surfaces such as LVT, cork, PU or PET – or a bit more objective under the standard name „multilayer semi-rigid floorcoverings“. All multilayer products which have not found a home yet with the existing associations, will now get the opportunity to have their interests represented under the new MMFA umbrella. The MMFA will advocate technical features such as product standardization and nomenclature, but also product information and promotion. Last but not least it will promote the idea of sustainability in the sector. The sphere of activities will cover all of Europe.
The stimulus for the launch came from the sector itself. More and more often flooring products are developed and introduced to the market, which are multilayer products by construction and composition and therefore do not fall into the categories of either laminate or elastic flooring. That is why the producers saw the need for launching a proper European association in order to represent their specific interests.